3D Hotel Rendering of a Giant Hotel Chain

Project Case Study

Client Description: Leading hotel chain in the world

Project Description: G+9 hotel building

Industry & Sector: Hospitality

Inception Documentation: 2D Architectural plans & ArchiCAD models

Project Stage: Construction Stage

Deliverables: Realistic 3D exterior hotel rendering

Purposes of Exterior Render: Advertising & Marketing

Project workflow for 3D Exterior Hotel Rendering

1. Site Visit

Firstly, CRESIRE conducted a site visit while the hotel building was under construction. The client wanted our team to visit the prime areas of the hotel such as; the Banquet Hall, Restaurant, Lobby, Entrance Foyer, and Rooms to get a deeper insight into the design and their expectations. 

We took images of the site and collected finishing details such as Materials, Textures, Paint Color, etc. that were required for Realistic 3D Rendering.

2. Design meeting

The project owner conducted a meeting with the architect and interior designer. CRESIRE collected 2D architectural and interior drawings. 

We used them to reference the design intent and their expectations from the 3d renders. The client required 3d renders primarily for online marketing and advertising. Therefore, it was critical to deliver high-resolution 3d renders.

3. 3D Modeling

Consequently, CRESIRE conducted a detailed review of the design drawings provided by the design stakeholders. 

Our team developed a conceptual 3D Revit Model using the architectural and interior drawings. The model demonstrated the exterior building elevations and interior design elements.

4. Collaborating with Stakeholders

We used the conceptual model as a reference for reviewing the progress with the stakeholders before we proceeded with detailed modeling.

We collected feedback on the model from design stakeholders and implemented the changes and revisions to the model.

  • Initially, we selected the scene and specified units. This was an important step before we proceeded with adding effects.
  • Furthermore, we added lighting to different areas as per the lighting points to experiment with the directional and spotlights.
  • We adjusted material properties like color, texture, and reflectivity to achieve the desired look of the model. Our team applied materials by using the existing library models and creating the custom material textures using the material specifications provided by the design stakeholders.
  • Finally, we positioned the virtual camera to frame the scene as we wanted it to appear in the final render. Before hitting the render button we defined the rendering output parameters to define the output image’s resolution.

Values We Added to the Project through 3D Exterior Hotel Rendering

Overcoming Obstacles: A Look at Project Challenges

Balancing complexity and quality

Some of the building elements were complex and required advanced modeling to achieve high-level quality. 

We created realistic elements, families, and textures, striking the balance between complexity and quality.

Managing Project Scope

Balancing artistic vision, technical limitations, and client revisions requires clear communication and flexibility throughout the project.

We ensured conducting weekly meetings with the project stakeholders to ensure we all were on the same page. Often there were minor revisions that were crucial before we proceeded with the final renderings.





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